Let’s get something straight: most of what passes for “automation” in the email marketing world is just a webhook. A basic trigger and response. That’s it. There’s nothing mystical about it. You can set it up for free using tools like Make.com, WordPress, Shopify, Airtable, Uncanny Automator, Bit Apps, or N8N. These aren’t underground tools—they’re…
Why List Quality Is Everything (and Why ESPs Don’t Want You to Understand That) If there’s one truth in email marketing no one can argue with, it’s this:The quality of your list is the single most important factor in your success.Not your ESP. Not your template. Not your A/B test. Just… the list. Who are…
Let’s talk about the Klaviyo Cult. You’ve seen their disciples: The shills on YouTube, Twitter, and LinkedIn telling you how they made $99,000,000 in revenue last month using “high-converting automations.” All you need to do is build out 47 abandoned cart flows, segment everyone who clicked a button, and create 18 different subject line variations….
When you’re running multiple businesses—real businesses—you quickly learn that email isn’t optional. It’s the lifeline. It’s how you speak directly to customers who already trust you. But if you’re using the big-name email platforms out there, that lifeline becomes a leash. You’re paying them more and more every month just to talk to the people…
You’ve crafted the perfect email — engaging subject line, personalized content, compelling CTA — and hit send. But instead of reaching your subscriber, it lands in the spam folder. In 2025, email deliverability is more important than ever. Poor deliverability can hurt your open rates, CTR, and ROI, no matter how great your content is….
Introduction Artificial intelligence (AI) is reshaping how we create, send, and optimize emails. In 2025, AI-driven email marketing isn’t just a trend — it’s a game-changer. From personalized content recommendations to predictive send times, AI helps marketers achieve higher open rates, clicks, and conversions than ever before. In this article, we’ll explore the future of…
Email marketing is still the king of ROI — with an average return of $42 for every $1 spent. But here’s the catch: if you’re making common mistakes, you’re not just losing money — you’re losing trust. In 2025, with smarter spam filters, AI-driven personalization, and rising competition, the margin for error is smaller than…
If you’re still sending every email manually, you’re leaving time and money on the table. In 2025, email automation is no longer a “nice-to-have” — it’s a must-have for businesses, creators, and eCommerce brands. With automation, you can: This guide will break down everything beginners need to know about email automation — from how it…