Let’s talk about the Klaviyo Cult. You’ve seen their disciples: The shills on YouTube, Twitter, and LinkedIn telling you how they made $99,000,000 in revenue last month using “high-converting automations.” All you need to do is build out 47 abandoned cart flows, segment everyone who clicked a button, and create 18 different subject line variations….
Why List Quality Is Everything (and Why ESPs Don’t Want You to Understand That) If there’s one truth in email marketing no one can argue with, it’s this:The quality of your list is the single most important factor in your success.Not your ESP. Not your template. Not your A/B test. Just… the list. Who are…
There was a time I thought the email platform was the key. I used Soundest (now Omnisend), convinced that if I just plugged into the “right” system, sales would follow. And at first, it felt like it was working. The numbers looked good. We were hitting the right notes, sending to tens of thousands of…
Let’s get something straight: most of what passes for “automation” in the email marketing world is just a webhook. A basic trigger and response. That’s it. There’s nothing mystical about it. You can set it up for free using tools like Make.com, WordPress, Shopify, Airtable, Uncanny Automator, Bit Apps, or N8N. These aren’t underground tools—they’re…
I used to run my email like most people drive a rental car – paying too much, following someone else’s rules, and praying nothing broke mid-trip. Every big launch meant another invoice from Mailchimp and another fight with their automation quirks. Then one night, after yet another campaign stalled in a Promotions tab, I decided…
Starting cold email campaigns with a brand-new email domain without proper preparation is a recipe for spam folders, low deliverability, and poor engagement. Domain warm-up is the process of gradually building trust with email providers to ensure your emails reach the inbox instead of being flagged as spam. In this guide, we’ll cover how to…
A great email can fall flat if your call-to-action (CTA) doesn’t compel readers to click. Understanding the psychology behind CTAs helps marketers drive more clicks, conversions, and revenue. In 2025, with attention spans shorter than ever, knowing how to structure and phrase your CTAs is crucial for email marketing success. Why Email CTAs Are So…
Businesses today invest heavily in both email marketing and social media, but which delivers a better return on investment (ROI)? In 2025, with increasing ad costs, crowded social feeds, and smarter inboxes, understanding the strengths and weaknesses of each channel is crucial for marketers. This guide will help you determine which channel provides better ROI…
Too many emails = unsubscribes. Too few emails = missed opportunities. Finding the right email frequency is crucial for maintaining engagement, increasing open rates, and driving conversions. In 2025, with smarter inbox filters and subscriber fatigue on the rise, understanding the science of email frequency has never been more important. In this guide, we’ll explore…
There was a time I thought the email platform was the key. I used Soundest (now Omnisend), convinced that if I just plugged into the “right” system, sales would follow. And at first, it felt like it was working. The numbers looked good. We were hitting the right notes, sending to tens of thousands of…