Too many emails = unsubscribes. Too few emails = missed opportunities. Finding the right email frequency is crucial for maintaining engagement, increasing open rates, and driving conversions. In 2025, with smarter inbox filters and subscriber fatigue on the rise, understanding the science of email frequency has never been more important. In this guide, we’ll explore…
Email marketing remains one of the highest ROI channels for startups. A well-executed email strategy can help you: In 2025, with increasing competition and evolving tools, startups need a strategic approach to email marketing. This guide covers everything from building a list to automating campaigns and measuring success. Step 1: Build Your Email List Startups…
Cold emailing is one of the most powerful B2B lead generation strategies, but most campaigns fail because they are generic, spammy, or poorly timed. In 2025, with stricter spam regulations, crowded inboxes, and smarter buyers, cold emails must be strategic, personalized, and value-driven to get results. In this guide, we’ll cover B2B cold email strategies…
Email inboxes are crowded — the average person receives 120+ emails per day. Standing out requires more than a catchy subject line. Personalization is the key. When done right, personalized emails see: In this guide, we’ll explore how personalization drives email success in 2025 and how you can implement it effectively. Why Personalization Matters Personalized…
There was a time I thought the email platform was the key. I used Soundest (now Omnisend), convinced that if I just plugged into the “right” system, sales would follow. And at first, it felt like it was working. The numbers looked good. We were hitting the right notes, sending to tens of thousands of…
Let’s get something straight: most of what passes for “automation” in the email marketing world is just a webhook. A basic trigger and response. That’s it. There’s nothing mystical about it. You can set it up for free using tools like Make.com, WordPress, Shopify, Airtable, Uncanny Automator, Bit Apps, or N8N. These aren’t underground tools—they’re…
Why List Quality Is Everything (and Why ESPs Don’t Want You to Understand That) If there’s one truth in email marketing no one can argue with, it’s this:The quality of your list is the single most important factor in your success.Not your ESP. Not your template. Not your A/B test. Just… the list. Who are…
Let’s talk about the Klaviyo Cult. You’ve seen their disciples: The shills on YouTube, Twitter, and LinkedIn telling you how they made $99,000,000 in revenue last month using “high-converting automations.” All you need to do is build out 47 abandoned cart flows, segment everyone who clicked a button, and create 18 different subject line variations….
When you’re running multiple businesses—real businesses—you quickly learn that email isn’t optional. It’s the lifeline. It’s how you speak directly to customers who already trust you. But if you’re using the big-name email platforms out there, that lifeline becomes a leash. You’re paying them more and more every month just to talk to the people…
A thriving newsletter is a direct line to your audience — and hitting 10,000 subscribers can dramatically boost traffic, engagement, and revenue. But growing a newsletter isn’t just about collecting emails. It’s about attracting quality subscribers, nurturing them, and keeping them engaged over time. In this guide, we’ll share actionable newsletter growth hacks that can…