Let’s talk about the Klaviyo Cult. You’ve seen their disciples: The shills on YouTube, Twitter, and LinkedIn telling you how they made $99,000,000 in revenue last month using “high-converting automations.” All you need to do is build out 47 abandoned cart flows, segment everyone who clicked a button, and create 18 different subject line variations….
Why List Quality Is Everything (and Why ESPs Don’t Want You to Understand That) If there’s one truth in email marketing no one can argue with, it’s this:The quality of your list is the single most important factor in your success.Not your ESP. Not your template. Not your A/B test. Just… the list. Who are…
There was a time I thought the email platform was the key. I used Soundest (now Omnisend), convinced that if I just plugged into the “right” system, sales would follow. And at first, it felt like it was working. The numbers looked good. We were hitting the right notes, sending to tens of thousands of…
Let’s get something straight: most of what passes for “automation” in the email marketing world is just a webhook. A basic trigger and response. That’s it. There’s nothing mystical about it. You can set it up for free using tools like Make.com, WordPress, Shopify, Airtable, Uncanny Automator, Bit Apps, or N8N. These aren’t underground tools—they’re…
Why List Quality Is Everything (and Why ESPs Don’t Want You to Understand That) If there’s one truth in email marketing no one can argue with, it’s this:The quality of your list is the single most important factor in your success.Not your ESP. Not your template. Not your A/B test. Just… the list. Who are…