There was a time I thought the email platform was the key. I used Soundest (now Omnisend), convinced that if I just plugged into the “right” system, sales would follow. And at first, it felt like it was working. The numbers looked good. We were hitting the right notes, sending to tens of thousands of…
Let’s get something straight: most of what passes for “automation” in the email marketing world is just a webhook. A basic trigger and response. That’s it. There’s nothing mystical about it. You can set it up for free using tools like Make.com, WordPress, Shopify, Airtable, Uncanny Automator, Bit Apps, or N8N. These aren’t underground tools—they’re…
Let’s talk about the Klaviyo Cult. You’ve seen their disciples: The shills on YouTube, Twitter, and LinkedIn telling you how they made $99,000,000 in revenue last month using “high-converting automations.” All you need to do is build out 47 abandoned cart flows, segment everyone who clicked a button, and create 18 different subject line variations….
When you’re running multiple businesses—real businesses—you quickly learn that email isn’t optional. It’s the lifeline. It’s how you speak directly to customers who already trust you. But if you’re using the big-name email platforms out there, that lifeline becomes a leash. You’re paying them more and more every month just to talk to the people…